• Migrate to Google Analytics 4 now before it's too late! Get Started

I want to migrate to GA4

Are you ready for Google Analytics 4?

Universal Analytics is sunsetting by 1 July, 2023. Migrate to GA4 now to enjoy the new features it has to offer!

What is the difference between Google Analytics 4 and Universal Analytics?

Google Analytics 4

Google Analytics - Universal


Model based on events and parameters – more details on user engagement


Based on sessions and pageviews

Event Tracking

Automated and flexible (more insights on user behavior)

Event Tracking



Accurately track cross-platform data between your site and app (seamless integration)


Limited cross-device and cross-platform reporting


Applies advanced machine learning for more intelligent insights



BigQuery Integration

GA4 connects natively with BigQuery (easily export data for more sophisticated analysis)

BigQuery Integration

Connection to BigQuery is not Free

Spam Referrals

Spam data prevention is automatically enforced

Spam Referrals

Spam data prevention is not automatically enabled. Spam bots easily send fake page views or traffic to your site, skewing your data.

Why set up Google Analytics 4 NOW?

Start collecting your data on GA4 now

Implement GA4 alongside your current UA so there's no disruption in the attribution and optimization of your current ad campaigns

Start early to familiarize your team with GA4

Start exploring GA4's features as UA will no longer be updated with new features

Gain more insights now with GA4's enhanced tracking measurements

How can we help?




Assess your Website and Google Analytics

Propose a checklist of actions to implement

Implement and test the tracking setup

Who We Are

Persuasion Technologies

Was founded in 2010 and is a Google Analytics Certified Partner, Google Marketing Platform Partner and Google Cloud Certified Partner based in Malaysia, Singapore, Philippines and Indonesia. 

Our Team

Consists of Web Analysts, Online Media Buying Analysts, Data Analysts, Data Engineers and Programmers. Our goal is to provide solutions in helping our clients systematically increase revenues through data-driven marketing.

Our Services

Include Google Analytics and Google Tag Manager audit & implementation, data warehousing solutions & analytics, digital marketing & online media buying with data insights, and training. We work with brands and partners across South East Asia in driving insights and optimization for their media buying and web analytics projects.

What our Clients say about us

©2010 Persuasion Technologies Sdn Bhd (Co Reg: 0906870U) All Rights Reserved.

Malaysia  Singapore  Philippines  Indonesia

+603 27277420 | +65 66535620